F.R.E.D. App

F.R.E.D. (Food Ready, Endless Destinations) is an app built with one simple idea behind it—allow cities to have a centralized database of all the food trucks in the area. Users could visit the app, create profiles and either find food their interested in or make a list of trucks they want to visit in the future.

I was tasked with consulting on a wide-range of operations, primarily research and UX design. I was to ensure the process of building their UX plan went smoothly and also offer guidance on marketing endeavors. My most visible contribution, however, was designing the logo and branding.

Two smart phones featuring the FRED App, on with an interactive map and the other with a user profile. The FRED App logo, where a pin marker doubles as a hamburger. The colors are vibrant purple and orange. Additional screens from the FRED App, including the sign up page, review page, and settings page.